This Privacy Policy was last modified on and is effective as of July 9, 2018.

Your privacy is important to Assured DP, 2B Harewood Yard, Harewood, Leeds, LS17 9LF (“Assured DP”, “we” or “us”). When we refer to “personal information” or “personal data” in this Privacy Policy, we mean information that identifies, or which could reasonably be used to identify, an individual.

In this Privacy Policy, we provide information about how we collect, use and transfer personal information about any user or visitor (“you”) of our websites, mobile applications and online services (“Online Services”) where these services directly link to this Privacy Policy. This Privacy Policy also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

If you are located in the European Economic Area, please also see the Supplemental European Privacy Statement below.

What Personal Information Do We Collect?

We collect various types of personal information to provide you with the Online Services, as follows:

Contact and Request Information: We collect personal information that allows us to be in contact with you (such as name, email address, phone number and address) and other personal information that you voluntarily provide to us when you contact us with a question, comment or request in relation to our products and services.

Account Information: If you create an account on one of our Online Services, we collect your first name, last name, company, address, telephone number, email address, user identifier and password. We also collect information about your usage of our Online Services in association with your account, namely, your account preferences, which features of the Online Services you use and for how long, and any requests or orders made via your account.

Website Information: When you access our website, we automatically collect your computer’s internet protocol (IP) address and other technical information about your computer and website usage, namely, your browser type and version, internet service provider, time zone setting, referring/exit pages, operating system, date/time stamps and/or clickstream data. We also use cookies and similar tracking technologies on our website; for more information, please see the Cookies section below.

Public Information about You: If you have identified yourself to us as a user of our Online Services and expressed interest in our products or services, we may collect personal information about you from publicly available sources, namely, your company, contact information, preferences and demographic information. These publicly available sources include public profiles on company websites and professional networking.

How Do We Use Your Personal Information?

We use your personal information to provide and optimise our products and services. In particular, we use:

Contact and Request Information to respond to your comments, questions and requests, and provide you with any product documentation or whitepapers you request.  As permitted by applicable law, including with your consent where required, we may use your contact information to provide you with marketing communications, promotional offers and updates on new services and benefits.

Account Information to manage your account, communicate with you in relation to your account, personalise our Online Services for you, provide you with customer service, product updates and warranty information, and monitor the performance of our Online Services.

Website Information to monitor the performance of our websites and mobile applications, analyse trends, usage and activities in connection with our website, and ensure their technological compatibility with users.  We also use website information for re-targeting and advertising purposes where permitted by applicable law.

Public Information about you in connection with other personal information we may have about you to personalise our Online Services and communications for you and identify products and services that we believe may be of interest to you or your business.

We also use your personal information as necessary to comply with our legal and contractual obligations and to protect our legal interests, such as in the event of a complaint or dispute.

What Personal Information Do We Disclose?

Assured DP will not disclose your personal data to third parties, except in the following circumstances and in accordance with applicable laws:

With your consent.

To Assured DP’s service providers, who act on Assured DP’s behalf and instructions to fulfil product orders, deliver services, provide IT support and security services, and fulfil the other purposes set forth above.

To other Assured DP-owned business entities for the purposes of coordinating our global enterprise’s provision and development of products and services.

As required by applicable law, including, without limitation, in response to any government or regulatory agency request, to cooperate with law enforcement investigations, or upon receipt of any court order.

To a prospective or actual purchaser or seller in the context of a merger, acquisition or other reorganisation or sale of Assured DP’s business or assets.  Assured DP’s practice is to seek appropriate protection for information in these types of transactions.  Assured DP will attempt to notify you by email and/or a prominent notice on the Assured DP website of any change in ownership and the choices you may have regarding your personal information.

To courts and public authorities to protect you, Assured DP or third parties from harm, including fraud or instances where somebody’s physical safety is at risk.

Service providers acting on Assured DP’s behalf shall be obliged to adhere to confidentiality requirements no less protective than those set forth herein and will only receive access to your personal data as necessary to perform their functions.

We also perform statistical analyses of the users of our Online Services to improve the content, design and navigation and our other products and services. In these cases, we use aggregate or statistical data that cannot reasonably be used to identify you.

Third-Party Websites

Assured DP may also provide social media features, such as the Facebook or Twitter buttons that enable you to share information with your social networks to interact with Assured DP on various social media websites. Your use of these features may result in the collection or sharing of information about you depending on each specific social media website. This may include your IP address, which page you are visiting on our site, and a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Persons under the Age of 18

We do not knowingly collect personal information from minors under the age of 18. If we learn that we have collected the personal information of a minor under 18 years old, we will take steps to delete the information as soon as possible.

Cookies and Similar Technologies

Assured DP and our partners (e.g., marketing partners, analytics, advertising, or service providers) use various tracking technologies such as cookies, beacons, tags and scripts to analyse trends on our Online Services, administer our Online Services, and to gather demographic information about our user base as a whole. We receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. For more information, please see our Cookies Policy. Our website currently does not respond to “Do Not Track” signals from browsers.

Behavioural targeting/Re-targeting

We rely on a third party services provider to either display advertising on our websites or to manage our advertising on other sites. This services provider may use technologies such as cookies to gather information about your activities on our websites and other sites in order to provide you with advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here).

Please note this does not opt you out of being served ads. You will continue to receive generic ads.

Protection of Personal Information

Assured DP takes reasonable and appropriate precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorised access, disclosure, alteration, and destruction.

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it.

Integrity and Retention of Personal Information

Assured DP provides procedures for you to keep your personal information accurate, complete, and up-to-date. We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Access to Personal Information

You can help ensure that your contact information and preferences are accurate, complete, and up-to-date by contacting us using the information below. For other personal information, we make good faith efforts to provide you with access, so you can request that we correct the data if it is inaccurate or delete the data if Assured DP is not required to retain it by law or for legitimate business purposes. We will respond to your request within 30 days or sooner where required by law. As permitted by applicable law, we may decline to process requests where the data is required to be retained by law, required for legitimate business purposes, or jeopardises the privacy of others.

Our Companywide Commitment to Your Privacy

To make sure your personal information is secure, we communicate our privacy and security guidelines to Assured DP employees and strictly enforce privacy safeguards within the company.

Privacy Policy Updates

Assured DP may update its Privacy Policy from time to time to reflect changes to our information practices. When we change the policy in a material way, we will provide you with notice as required by applicable law, including notifying you based on the contact details we have on file and posting an updated version of the Privacy Policy on our Online Services prior to the changes coming into effect. We encourage you to periodically review this page for the latest information on our privacy practices.

Contacting Us

We value your opinions. If you have any general questions or comments for Assured DP, please contact us at:

Assured DP
2B Harewood Yard



LS17 9LF

Or via e-mail at [email protected]



As of May 25, 2018, European Union Regulation 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (“EU GDPR”), requires us as the data controller of the Online Services to provide additional and different information about our data processing practices to data subjects in the European Economic Area (“EEA”). If you are accessing our Online Services from a member state of the EEA, this Supplemental European Privacy Statement applies to you in addition to the Privacy Policy above.

Cookies. With respect to web cookies and similar technologies that are not strictly necessary for our provision of the Online Services, Assured DP seeks consent from users of the Service in the EEA based on a separate Cookies Policy.

Legal Basis of Processing. The legal basis for Assured DP’s processing of your personal data in connection with our Online Services is Article 6(1)(b) of the EU GDPR, which allows processing of personal data as necessary for the performance of a contract. When you access, use or register for our Online Services, you form a contract with Assured DP based on the applicable terms of service, and we need to process your personal data to respond to your requests, provide our Online Services and satisfy our obligations with respect to the other purposes listed in the Privacy Policy above.

Assured DP also relies on your consent with respect to cookies that are not strict necessary and direct marketing emails per Article 6(1)(a) of the EU GDPR; and pursues legitimate interests under Article 6(1)(f) of the EU GDPR with respect to situations where Assured DP needs to process your personal data to comply with applicable laws provide good customer service or improve our products and services. In these cases, we will ensure that your privacy and other fundamental interests do not override our legitimate interests.

Data Retention. Assured DP keeps personal data as long as required to provide our Online Services to you and comply with applicable laws. For example, if you register for an account on the Online Services, we retain your personal data for as long as you have an account with us and then for only as long as required for us to comply with applicable laws, discharge our contractual obligations to you, or defend our legal interests in connection with any claim or defence we could face before any formal dispute resolution body. We take reasonable measures to ensure that personal data is deleted, erased or anonymised as soon as possible once the purposes for which personal data was collected have been fulfilled. 

Data Subject Rights. You have a right to request from Assured DP access to and rectification or erasure of your personal data. You also have the right to request the restriction of processing concerning you, in which case such personal data would be marked and processed by us only for certain purposes. In addition, you have the right to data portability, which allows you to receive from us personal data about you which you have provided to us in a structured, commonly used and machine-readable format and the right to transmit such personal data to another entity without hindrance from us.

You also have the right to object to various data processing activities, including processing activities that are based exclusively on your consent or processing for the purposes of direct marketing. You can exercise such rights by accessing the information in your account and/or by emailing [email protected]. Please note that these rights may be subject to limitations and conditions under the EU GDPR or applicable national data protection laws.

If you have provided consent for cookies that are not strictly necessary or other data processing, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. You have the right to lodge a complaint with a supervisory authority.

Your Choices. You are not required to provide any personal data to Assured DP, but if you do not provide any personal data to Assured DP, you may not be able to use our Online Services or conduct business with us effectively. You can use our Online Services without consenting to cookies that are not strictly necessary; the only consequence is that our Online Services will be less tailored to you.

Profiling. Assured DP does not use in connection with our Online Services automated decision-making in a way that produces legal effects concerning you or which significantly affects you.